PRESS RELEASE from the amazing Liz Sharma

Before I settle down to write up the excitement from the Christmas Marathon, I wanted to share something with you. Below is the press release written by the amazing Liz Sharma who has not only been supporting the [21:21] project from it’s inception, but has also been working on the project PR too. Given the last minute changes to challenge 12, I was amazed that at a moments notice she pulled together this little number, which helped bring the crowds a flocking to The Midland on Saturday.


Christmas Marathon at The Midland!

Marine’s brother to run marathon on treadmill to raise money for Help for Heroes, as part of 21 challenges in 21 months

‘Tis the season to be selfless, but for Manchester businessman Ben Lambert, the last twelve months have all been about self sacrifice. At the beginning of 2011, he pledged to raise £10,000 for Help for Heroes – a charity he fears his younger brother and Marine Commando Nick Lambert may one day rely on. Inspired by his brother’s bravery and physical endurance, Ben decided to undertake 21 gruelling challenges in 21 months that include multiple marathons, the National 3 Peaks Challenge and culminates in climbing 19,347 ft Cotopaxi Volcano in Ecuador, to raise both awareness and significant funds for Help for Heroes. His latest challenge – to run a 26.2 mile marathon on a treadmill in The Midland Hotel, Manchester – will be the most unusual yet.

The festive feat will take place on Saturday 17th December, in the Grand Entrance of The Midland Hotel on Peter Street, where Ben will face the wintery elements in the hope of raising even more money for the charity so close to his heart. He will be joined by friends & family, who will be armed with collection tins and support for the local hero. Mince pies will be served for passersby who also wish to cheer Ben on, and there’ll be Christmas songs and carols aplenty to bolster the Christmas spirit.

The Midland Hotel Christmas Marathon is the latest in a long line of arduous tasks Ben has undertaken with unfaltering dedication. His work began in January, with ice cold plunge into the North Sea on New Year’s Day. Despite several injuries due to his intense training schedule, Ben has also completed the Chorlton Triathlon, the National and Yorkshire 3 Peaks Challenge as well as completing the iconic feats of the Lands End to John O’ Groats Bike ride and English Channel Swim*.  This will be the first of three marathons, one of which he will be completing in Dubai, adding the sweltering heat of the Middle East to his challenge for January 2012.

Ben comments, “I have pushed myself physically harder than I ever have in my life. But, these 21 challenges will pale in comparison to the feats of bravery & endurance achieved by our armed services each and every day. If you are in town on Saturday please pop by for a mince pie and to give me a wave – support for my cause means everything to me and really gives me the strength to carry on and do my brother proud.”

Mike Magrane General Manager at The Midland Hotel comments: “We are proud to support such a worthwhile cause and will be asking our customers to cheer Ben on showing our festive cheer.”

Ben’s heart warming story of determination and dedication has earned him a significant following on Facebook and Twitter. You can follow Ben’s progress on his website and donate via the secure link.


A big thank you to Liz – you’re a true friend and can’t thank you enough for the support you’ve offered over this past year.

Cheers badge x


Help for Heroes [21:21] Challenge


About benjonlambert

Mountain climber, marathon runner, Olympic torchbearer & ACF instructor amongst other things: "Success never came to those who weren't ready for a challenge"
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One Response to PRESS RELEASE from the amazing Liz Sharma

  1. Phill hayes says:

    It’s amazing how awesome challenges like these attract the great people to them who make things happen and ultimately enrich lives. You should be proud of yourselves for among things happen. Plenty of people dream, but to actually make something of this magnitude happen is first rate. Well played to all involved, I will be donating as soon as the old student loan lands next month!!!

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